As a member of the Alliance Middle East why not contribute, learn from and network with peers at a diverse range of thought provoking groups. Our Member Groups are led by members for members, facilitated by the Alliance Middle East, and encourage you to have your say!
All Member Groups provide the opportunity for members to have their say and share knowledge that can feed into the future direction of the Alliance Middle East and the industry as a whole. The Alliance Middle East prides itself on engaging everyone in its member agencies..
Our Member Group events are all shown below:
New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other.
Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients.
In a region where independent agencies often lack access to robust insights, shared data, and market intelligence, this group creates a space to bridge that gap.
If you’re a planner, strategy director, or lead within your agency, and would benefit from peer-to-peer exchange, regional perspectives, and collective learning tailored to our market realities, we encourage you to join.
A focused forum for Commercial Directors to address the realities of running agencies in the Middle East.
In a market shaped by extended payment terms, PO financing constraints, aggressive procurement, and highly competitive rate cards, the group explores how to protect margin and maintain cash flow. Through peer discussion and expert input, members share practical approaches to balancing revenue growth with payment risk, strengthening commercial discipline, and building financially resilient agencies in the region.
When we ask CEOs what their biggest challenges are, people and culture consistently top the list. In the Middle East’s fast-moving, diverse and highly competitive market, attracting, developing and retaining talent is critical to sustained success.
It’s no surprise our People & Culture Group has plenty to discuss each quarter. How do we bring new talent into the industry? How do we retain, develop and inspire high performance? How do we build inclusive cultures that reflect the region’s diversity? By working together, we find practical solutions faster and shared knowledge accelerates progress for everyone.
Saudi Arabia is one of the region’s most complex and opportunity-rich markets. Focused on real, live experience, the group shares practical insight on topics such as licensing, legal structures, compliance requirements, and overcoming professional roadblocks.
Through open discussion, members exchange guidance on opening doors, building trusted relationships, and positioning their agencies to not just enter the Saudi market, but to thrive within it.
Aligned with the UAE’s vision to advance gender balance and increase women’s representation in leadership, the Women in Leadership Group connects senior and emerging female leaders from across the region.
It provides a platform for mentorship, shared insight, and peer support, helping women navigate leadership challenges, accelerate career progression, and contribute to a more balanced, inclusive, and high-performing agency landscape in the Middle East.
The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.
The CEO Summits, that take place every quarter, is restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 90 minutes.
Previous topics have included Scaling Your Business at Speed, Selling your business or managing the mental health and wellbeing of your team, amongst many others that are relevant to that specific moment in time.
It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits.
Our members are independently, united.
Our annual events programme provides a hub for innovation, connectivity and debate. We have teamed up with thought leaders and beyond, to offer a cutting edge, inclusive and dynamic programme
This includes:
All of our events are open to a wide range of individuals from across the sector, at different levels of experience, and provide the opportunity to learn, debate and be inspired, while connecting with others. The Alliance Members receive priority access to all of our events.
See Our Forthcoming Events
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.
See Our Learning & Development ProgrammeGreenJam is a monthly event for young enthusiastic agency marketing professionals.
They are people typically with up to 3/4 years' experience in the industry with a desire to learn more and grow.
Being connected to a community to benchmark both your concerns and confidence around the commercial aspects of running an agency will help provide insights… or just a bit of relief that you’re not alone. We have teamed up with BAND and Synergist to launch the Agency Performance Pulse for Alliance members and friends. It’s a quick temperature check for agency leaders so you can compare against your peers and uncover insights most relevant to you.
Subscribe To Our NewsletterThe People Pulse is a bi-annual benchmarking survey that covers areas such as leadership, diversity & inclusion, security and purpose. All areas that impact the culture and performance of the agency and the happiness your staff.
With the world changing so quickly right now, we decided a shorter but more regular update would be more valuable to agency leaders than the traditional annual staff satisfaction report. It’s a simple 10 questions that will take just 3 minutes to complete and will be delivered quarterly.
Feel free to distribute the link internally, a minimum of 6 responses per agency qualifies to get results returned each quarter. Alliance members get the benchmarking report in addition to full results.
